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1

The Path to Customer Centricity

Shah, D., Rust, R. T., Parasuraman, A., Staelin, R., Day, G. S.

Journal:

Journal of Service Research

Year:

2006

Language:

english

File:

PDF, 132 KB

english, 2006

2

Special Issue on Brand Management || Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?

William Boulding, Eunkyu Lee and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 616 KB

english, 1994

3

A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions

William Boulding, Ajay Kalra, Richard Staelin and Valarie A. Zeithaml

Journal:

Journal of Marketing Research

Year:

1993

Language:

english

File:

PDF, 3.83 MB

english, 1993

4

How to Attract Customers by Giving Them the Short End of the Stick

Lo, Alison K.C, Lynch, John G, Staelin, Richard

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 187 KB

english, 2007

5

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

William Boulding, Richard Staelin, Michael Ehret and Wesley J. Johnston

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 2.15 MB

english, 2005

6

Sophistication in Research in Marketing

Lehmann, Donald R, McAlister, Leigh, Staelin, Richard

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 294 KB

english, 2011

7

The Role of Statistics in Accounting, Marketing, Finance, and Production

Hamada, Robert, Patell, James M., Staelin, Richard, Wecker, William E.

Journal:

Journal of Business and Economic Statistics

Year:

1988

Language:

english

File:

PDF, 710 KB

english, 1988

8

A Framework for Evaluating Consumer Information Regulation

Michael B. Mazis, Richard Staelin, Howard Beales and Steven Salop

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 395 KB

english, 1981

9

Optimal Market Intelligence Strategy When Management Attention Is Scarce

Markus Christen, William Boulding and Richard Staelin

Journal:

Management Science

Year:

2009

Language:

english

File:

PDF, 2.20 MB

english, 2009

10

Introduction to the Special Issue on Managerial Decision Making

Staelin, Richard

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 65 KB

english, 1999

11

Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model

Chapaaan, Randall G., Staelin, Richard

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 1.77 MB

english, 1982

12

Special Issue on Managerial Decision Making || The Success of Marketing Management Support Systems

Berend Wierenga, Gerrit H. van Bruggen and Richard Staelin

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 405 KB

english, 1999

13

An Industry Equilibrium Analysis of Downstream Vertical Integration

McGuire, Timothy W., Staelin, Richard

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 244 KB

english, 2008

14

The Choice Process for Graduate Business Schools

Girish N. Punj and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1978

Language:

english

File:

PDF, 1.91 MB

english, 1978

15

How to Attract Customers by Giving Them the Short End of the Stick

Alison K. C. Lo, John G. Lynch Jr. and Richard Staelin

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 2.52 MB

english, 2007

16

Stuck in the Past: Why Managers Persist with New Product Failures

Eyal Biyalogorsky, William Boulding and Richard Staelin

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 2.40 MB

english, 2006

17

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Markus Christen, Sachin Gupta, John C. Porter, Richard Staelin and Dick R. Wittink

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.71 MB

english, 1997

18

Judgment Based Marketing Decision Models: Problems and Possible Solutions

Dipankar Chakravarti, Andrew Mitchell and Richard Staelin

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 533 KB

english, 1981

19

Classic Hits || An Industry Equilibrium Analysis of Downstream Vertical Integration

Timothy W. McGuire and Richard Staelin

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.15 MB

english, 2008

20

Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending

Boulding, William, Staelin, Richard

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.96 MB

english, 1995

21

Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later

Staelin, Richard

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 102 KB

english, 2008

22

The Role of Paid and Earned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment

Lovett, Mitchell J., Staelin, Richard

Journal:

SSRN Electronic Journal

Year:

2012

Language:

english

File:

PDF, 520 KB

english, 2012

23

Effects of Quality and Quantity of Information on Decision Effectiveness

Kevin Lane Keller and Richard Staelin

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 483 KB

english, 1987

24

Editorial — Marketing Science : A Strategic Review

Chintagunta, Pradeep, Hanssens, Dominique, Hauser, John R., Raju, Jagmohan Singh, Srinivasan, Kannan, Staelin, Richard

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 128 KB

english, 2013

25

The Effects of Sampling Variation on Sales Forecasts for New Consumer Products

Robert Shoemaker and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1976

Language:

english

File:

PDF, 1.11 MB

english, 1976

26

Rentals, Sales, and Buybacks: Managing Secondary Distribution Channels

Devavrat Purohit and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 708 KB

english, 1994

27

Salesforce Compensation Plans: An Agency Theoretic Perspective

Amiya K. Basu, Rajiv Lal, V. Srinivasan and Richard Staelin

Journal:

Marketing Science

Year:

1985

Language:

english

File:

PDF, 661 KB

english, 1985

28

Estimating Response Rates for Different Market Segments from Questionnaire Data

Walter Dolde, Richard Staelin and Tsu Yao

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 1.36 MB

english, 1980

29

Special Issue on Innovation and New Products || Pulling the Plug to Stop the New Product Drain

William Boulding, Ruskin Morgan and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 2.04 MB

english, 1997

30

Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts

Boulding, William, Guha, Abhijit, Staelin, Richard

Journal:

Management Science

Year:

2016

Language:

english

File:

PDF, 312 KB

english, 2016

31

Consumer sophistication, word-of-mouth and “False” promotions

Deng, Yiting, Staelin, Richard, Wang, Wei, Boulding, William

Journal:

Journal of Economic Behavior & Organization

Year:

2018

Language:

english

File:

PDF, 1.12 MB

english, 2018

32

High energy density, thin-film, rechargeable lithium batteries for marine field operations

Biying Huang, Christopher C. Cook, Simon Mui, Philip P. Soo, David H. Staelin, Anne M. Mayes, Donald R. Sadoway

Journal:

Journal of Power Sources

Year:

2001

Language:

english

File:

PDF, 76 KB

english, 2001

33

Understanding managers' strategic decision-making process

William Boulding, Marian Chapman Moore, Richard Staelin, Kim P. Corfman, Peter Reid Dickson, Gavan Fitzsimons, Sunil Gupta, Donald R. Lehmann, Deborah J. Mitchell, Joel E. Urbany, Barton A. Weitz

Journal:

Marketing Letters

Year:

1994

Language:

english

File:

PDF, 853 KB

english, 1994

34

Recurrent Marketing Decisions: Decision Complexity, Decision Focus, and Firm Performance

William T. Ross,2 Jr, Marian Chapman Moore, Richard Staelin

Journal:

Marketing Letters

Year:

2000

Language:

english

File:

PDF, 94 KB

english, 2000

35

Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg

Hanssens, D. M., Purohit, D., Staelin, R., Albuquerque, P., Bronnenberg, B. J.

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 167 KB

english, 2012

36

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers

Belloni, Alexandre, Lovett, Mitchell J., Boulding, William, Staelin, Richard

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 230 KB

english, 2012

37

The Company That You Keep: When to Buy a Competitor's Keyword

Desai, Preyas S., Shin, Woochoel, Staelin, Richard

Journal:

Marketing Science

Year:

2014

Language:

english

File:

PDF, 3.81 MB

english, 2014

38

Foreword —Revisiting the Workshop on Quantitative Marketing and Structural Econometrics

Gordon, Brett R., Thomadsen, Raphael, Bradlow, Eric T., Dubé, Jean-Pierre, Staelin, Richard

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 143 KB

english, 2011

39

A Model of Perceived Risk and Intended Risk-Handling Activity

Grahame R. Dowling and Richard Staelin

Journal:

Journal of Consumer Research

Year:

1994

Language:

english

File:

PDF, 510 KB

english, 1994

40

Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model

Chapman, Randall G., Staelin, Richard

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 618 KB

english, 1982

41

Multivariate Analysis of Differences in Buyer Decision Time

Newman, Joseph W., Staelin, Richard

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 1.25 MB

english, 1971

42

Relation of Brand Choice to Purchase Frequency

Robert W. Shoemaker, Richard Staelin, Joseph B. Kadane and F. Robert Shoaf

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 1.72 MB

english, 1977

43

Prepurchase Information Seeking for New Cars and Major Household Appliances

Joseph W. Newman and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 1.51 MB

english, 1972

44

Effects of Quality and Quantity of Information on Decision Effectiveness

Keller, Kevin Lane, Staelin, Richard

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.12 MB

english, 1987

45

Error in Judgmental Sales Forecasts: Theory and Results

Richard Staelin and Ronald E. Turner

Journal:

Journal of Marketing Research

Year:

1973

Language:

english

File:

PDF, 1.40 MB

english, 1973

46

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

Bruce, Norris, Desai, Preyas S., Staelin, Richard

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 150 KB

english, 2005

47

The Appeal of Buying Black

Dennis H. Gensch and Richard Staelin

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 1.45 MB

english, 1972

48

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

Norris Bruce, Preyas S. Desai and Richard Staelin

Journal:

Journal of Marketing Research

Year:

2005

Language:

english

File:

PDF, 2.25 MB

english, 2005

49

An Approach for Developing an Optimal Discount Pricing Policy

Rajiv Lal and Richard Staelin

Journal:

Management Science

Year:

1984

Language:

english

File:

PDF, 468 KB

english, 1984

50

Editorial: "Marketing Science": Growth and Evolution

John R. Hauser, Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin and Joel Steckel

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 327 KB

english, 2005